SHIFTVIEW architecture
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06/05/2011
Motor Park in Suining, China 中国四川遂宁汽车城

The main idea behind this project is to consider the car a luxury consumer good that has to be marketed in the same fashion as other luxury products. So that, and given its huge aesthetic values, we turn the car into the main character of the project, that should be shown in every possible way, such as elevated from themain road and parked over the ecological roof.

 

本项目的宗旨便是:汽车作为一种奢侈消费品,也应像其他奢侈品一样用时尚的方式推广销售。因此从审美出发,我们将汽车作为本项目的主角,尽其可能地用各种方法去展示它,比如说,将它们置于高高架起的大路上,又或是停泊在生态屋顶的上方等等。